Tech

Consumers Getting Laptops Online to Keep Costs Low

byThinkhow Contributor|January 18, 2021

On average, consumers spend about $700 when purchasing a laptop. Some spend much more — and, of course, some spend much less. A new computer is an investment, and savvy consumers use online resources to learn about different features and keep prices as low as possible. If you’re in the market for a new machine, the internet can help you control costs. To get started, you’ll need to look at as many options as possible.

Choose Your Specs

When starting your search for a new laptop, it’s important to figure out exactly what you need and want out of your computer. Start by asking a few questions: Will this device be used for work or just for surfing the web for fun? Will you need a ton of storage space for pictures and videos? Forming your goals will help you decide on a budget.

Some qualities to consider include:

  • Operating system
  • Screen size and quality
  • RAM and storage size
  • Connectivity options like Wi-Fi, 4G, and Bluetooth
  • Battery life
  • Gaming capabilities
  • Overall weight and size

To learn about the differences, you’ll need to look at a variety of models. If you’re mainly using the computer for web browsing and work, you can safely avoid higher-priced models with next-generation video cards and ultrafast processors. As you browse, you’ll be able to determine which features and components you need.

Tips for Casual Computer Users

If you don’t have much technical knowledge, you might feel overwhelmed when you start researching. That’s why careful comparison shopping is so important. By browsing, you’ll be able to learn about components and make a knowledgeable decision. Still, if you’d rather not dive deep into technical specs, you don’t need to learn much.

First, remember that screen quality is important. Even if you only use your laptop for web browsing, you’ll be using it a lot; in 2018, the Bureau of Labor Statistics' American Time Use survey found that the average computer user spends about 86 minutes per day using their device. When you’re spending that much time in front of a screen, you’ll want to make sure you’re not squinting at a mediocre display.

If you want to play games, make sure the laptop has a decent graphics card. This is the main component that determines whether the computer can handle a certain game. If you’re trying to determine whether the computer can handle a specific game, search for the computer’s video card model number and the name of the game to make sure it’s compatible.

Finally, make sure you’re purchasing a computer that you know how to use. If you regularly use a Mac, look for a Mac OS machine; if you’re a Windows user, stick with a PC. If you only use your computer for browsing the internet, consider a Chromebook — these low-priced, low-powered machines run Chrome OS, a special operating system with a web browser. They can’t run most applications, but they’re an inexpensive way to jump into the world of mobile computing.

Factors That Affect Pricing

You might be able to find the same laptop at several different retailers — or through the same retailer, if you’re shopping on a site like eBay or Amazon. Using online resources, find as many options as possible. Write down prices, including shipping costs, and compare carefully.

Watch out for language that might indicate that a computer is used or refurbished. While these machines can be great bargains, they’ve already experienced some wear and tear, and you may not have a manufacturer’s warranty to fall back on if something goes wrong.

Check for return policies and make sure you understand how they work. Some stores will give you weeks to decide whether a laptop is right for you. Others may not offer full refunds, which can be distressing if you’ve picked up a mediocre machine.

Once you have a computer picked out, you might want to hold off on making the purchase. There are certain times of the year where you can save even more on a laptop by taking advantage of seasonal sales. The best times for a purchase include Black Friday, Labor Day, Cyber Monday, and during the back-to-school months (July through September).

Researching Options Online

As a rule of thumb, you should never order a new computer until you’ve compared at least 3-4 options. Look at price, but keep your goals in mind. Make sure your new computer will run the applications you use every day, and make sure that the laptop will be ready to operate right out of the box.

Use online resources to learn about different laptop models. Check prices carefully, and if you find a great deal, keep looking until you’re sure you’ve locked down the best possible price. The time you put into your research will pay off — a few quick online searches can save you hundreds of dollars.

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